Social Media Security ExpertGaryAuthor and Speaker
Social media sites have gained popularity in the past ten years as a medium to keep in contact with loved ones, business associates and friends. However, there can be drawbacks to the usage of said media when one is employed in certain career fields, such as the healthcare industry. Utilizing social media networks can inadvertently give way to the sharing of confidential patient information with people that may not have a need to know which would then cause the company to violate HIPAA Security Rule compliance.
Social media applications are not just a part of one’s personal lifestyle; this has also become incorporated in the corporate climate. Many places use these applications for marketing, file sharing, communication, and employee recruitment. While these applications can open up a great many doors of communication, some type of guidance or governance is necessary. Because banning the use of such sites is most likely unenforceable or impractical, a hospital or other such entity that must shield private information should at least ask or force their employees to adhere to some Social Media Policy guidelines.
For instance, when utilizing social networking sites, one should use separate passwords for the different sites, as an individual can easily hack all of one’s accounts if they know the one password. A security breach of one account could snowball. Passwords should be complex and change every 90 days. Accessing social media sites should be over SSL and only from trusted network connections, not coffee shops especially for business purposes!
In the case of company documents or patient information, if it isn’t found on the company’s web page it probably should not be posted elsewhere. There are sites that exude a feeling of privacy and security, but are far from it. Allowing one’s corporate information security team to determine what sites are acceptable is the best option.
Another thing one should not do is post his or her own identifying information publicly, such as date of birth, his or her social security number, or an employee ID number. If a site requires this information, 1) it is most likely not a reputable site, and/or 2) one could make something up or ensure that it is not going to be displayed in a profile that will be public.
Some information may not be considered confidential; yet not posting these items to public social media sites is probably a good idea. This can include anything from rumors, to purchases the company plans on making, anything about the technology one’s company uses or will use, and any projects the individual may be working on.
So in one’s personal endeavors, it is most beneficial to all involved if confidential information, or information that could be considered secret, stays out of the hands of the public. Follow practical posting guidelines and do not share more information than is necessary in corporate social media activities.
Gary Bahadur
CEO KRAA Security, baha@kraasecurity.comhttp://www.kraasecurity.comhttp://blog.kraasecurity.comhttp://twitter.com/kraasecurity
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Social Media Policy
Social Media has become part of the user community several years ago. Today we have social media in the corporate environment. The main problem we have is how social media has evolved. It has been a bottom up approach. By bottom up I mean that the consumer has determined how to use a technology and the corporation is playing catch up. But the social norms that are appropriate for a consumer “product” are not appropriate in a corporate environment.
Social media usage is being retrofitted into the corporate environment. But the consumer is already used to using social media in an insecure, “information must be free” manner. Employees who have been used to giving up all their information in places such as Facebook and Twitter must now be retrained to use social media in a whole different manner to meet corporate standards. (Assuming we have a corporate standard for social media security)
But what is a corporate standard for using social media in an appropriate fashion that does not put the company at risk? Corporations have not made a concerted effort to define that secure social media strategy, or even a strategy for training their employees in the “correct” use of social media.
What is a good starting point for implementing a social media policy? Here is a basic guideline.
1) Define a policy – You cannot assume employees will do the right thing without guidance. You already have things like Expense Policies, Acceptable Use Policies, Internet Use Policies. Write a basic guideline. What’s in that guideline will vary from company to company.
2) Information Classification – You have to explicitly define what information can be shared and what information should not be Tweeted, FaceBooked, BlibbedBlabbaded (I made that up)about. If your employees do not know how valuable information is that you cannot blame them for inadvertently being sucked into the blogosphere. (I am not sure blogosphere is yet a word, but who cares)
3) Keep It professional – If you allow your employees to Socialize (that a word with any meaning here?) information about your company, you have to give them standards to follow. Things like cursing, grammar mistakes, casual conversation style discussions might not be the image you want to portray when discussing anything related to your company.
4) Tracking and Monitoring – If you are going to have a policy for anything, you have to have a mechanism for tracking compliance, reporting on activity and have consequences for breaking that policy. How much tweets that are over the line makes you bring an employee before HR? What is a firing Facebook picture offense?
This is a very abbreviated start. In later posts I will define more aspects of a social media policy. But let’s get the conversation started about the necessity for this as a standard policy in every organization, both large and small.
Gary Bahadur
www.kraasecurity.cominfo@kraasecurity.com
